PPC Pages Menu
TESTIMONIALS
Proof asset
Campaign
Role in campaign
URL
ARS Technology success story
Empower MSP
MSP proof for Managed Security Services and Stack Consolidation. Also supports the Backup campaign.
Seriun video
Empower MSP: Microsoft 365 Growth
Proof for transactable MSPs, Microsoft CSP optimization and business growth.
IT.ie video
Empower MSP: Stack Consolidation and Practice Capacity
MSP partner proof covering consolidation, operational efficiency and portfolio expansion.
Morgan & Morgan video
Empower MSP: Microsoft 365 Growth
Proof for Microsoft licensing simplification and transactable MSP operations.
General
Proof asset
Compaign
Role in campaign
URL
Cybersecurity built for MSPs that scales with your business
Empower MSP
Interim general PPC landing page for prospecting and retargeting.
OpenText Cybersecurity MSP Program
Empower MSP
Bottom-of-funnel partner-program and brand-intent destination.
Backup Interactive Demo
Backup: Microsoft 365
Mid-to-bottom-funnel interactive product experience.
Backup Gap Assessment
Backup: Shared across Microsoft 365, Endpoint and Server
Assessment for identifying workload and recovery gaps.
Endpoint Backup Readiness
Backup: Endpoint
Endpoint backup assessment and mid-funnel conversion page.
Downtime and recovery impact calculator
Backup: Share accross M365, endpoint and server
Business impact evaluation tool to quantify downtime and recovery risk and support mid funnel conversion
DRaaS Executive Brief
DRaaS
Supports executive education and mid-funnel DRaaS conversion.
Server Backup - Public Cloud
Backup: Server
High intent server backup LP for stroage, backup and recovery decision stage traffic
NEW
Get endpoint backup pricing
Backup: Endpoint
High-intent pricing LP for endpoint backup prospects evaluating cost, coverage and purchase options.
Get server backup pricing
NEW
Backup: Server
High-intent pricing LP for server backup prospects evaluating cost, deployment and recovery options.
PDF Download Asset
Proof asset
Main value proposition
Product / solution angle
Compaign
URL
2026 OpenText Cybersecurity Threat Report
2026 Threat Report Campaign
Primary gated report page. Also supports Empower MSP and Backup awareness and remarketing.
7 Reasons Why Orgs Need SaaS Backup
Backup: Microsoft 365 and SaaS Backup
Educational gated asset for awareness and nurture.
7 Reasons Why Orgs Need Salesforce Backup
Legacy or separate Salesforce Backup campaign
Not used in the current core Microsoft 365, Endpoint and Server Backup plan.
Legacy Brand Capture
Proof asset
Main value proposition
Product / solution angle
Compaign
URL
Zix Email Security 30-Day Free Trial
Legacy Email Security: Zix
Existing brand and product-intent campaign. Not part of the current Backup or Empower MSP campaign.
AppRiver 30-Day Free Trial
Legacy Email Security: AppRiver
Existing brand and product-intent campaign. Not part of the current Backup or Empower MSP campaign.
Adverts
Backup CampaignDisplay Adverts & Creatives
Backup CampaignDisplay Adverts & Creatives
